RMIT City North

DATA AND INSIGHTS

The STORYBOX program incorporates visitor insights and analytics to support evaluation of the visitor experience of cultural programs.

Existing visitor analytics tools include Pedestrian Activity monitors embedded within the STORYBOX physical hardware, and a MoodRing survey tool.

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nCounter

PEDESTRIAN DATA

People Counter Data captures total numbers of Wifi counts and average dwell time.

Mood Ring

SURVEY DATA

The Moodring Survey accompanied the We Are Creatures program activation during the City North Festival Street Activation in October.

Audience Evaluation

SURVEY RESULTS