Towards improved measures of value for cultural programming in public and shared spaces
The STORYBOX platform is underpinned by an ethos of ‘citizen-first’ public engagement. Our audiences are treated as citizens, not consumers. Our partners are cultural institutions, educators and precinct managers, who work with us to expand their reach in public spaces and build new connections with citizens.
We value the role of data and insights to enhance impact and reporting by our partners. We do this by respecting the values that citizens offer, as curious, connected and attentive to their environments. Learn more below.
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The STORYBOX measurement framework prioritises audiences as citizens, not consumers. This shapes how we report on engagement to our partners.
Measuring digital engagement in public spaces is a unique challenge. The outdoor media industry have developed unique valuation tools and metrics such as the OMA’s Measures of Outdoor Visibility and Exposure (MOVE). These track how likely consumers are to notice an advertisement, how it boosts brand awareness, and how it might influence their purchasing decisions.
STORYBOX uses different measures because we value the public impacts of digital exhibitions and storytelling - not consumer spending impacts.
We place value on engaging with audiences primarily as citizens, not consumers.
We measure engagement through the lens of reach, engagement and participation.
Our measurement approach is underpinned by custom tools and surveys, including people counting tools, MoodRing sentiment apps and intercept surveys.
Through in-depth analysis, including reporting on combined reach across digital and physical spaces, we support our partners to better understand their reach and impact.
We’re expanding our toolkit currently with a focus on the potentials of Civic AI.
