ABC Content Ideas Lab
This piece is inspired by the Korean Mukbang video genre, an internet broadcast of a person devouring huge quantities of food in real time.
Parramatta Mukbang invites the viewer to witness four people eat distinct dishes that pay homage to the area’s rich and vibrant multicultural make up.
Indian sweets, a halal snack pack, laksa and a burger are eaten bite-by-bite, encouraging the viewer to feast its eyes on both the food and the act of eating itself.
Created to be displayed in Parramatta Square, this slow TV piece also serves as both a mirror and a companion.
Parramatta Mukbang reflects how the community is already interacting with this public gathering space, while also calling on the public to eat together, not alone.
The ABC is an Anchor Partner in STORYBOX PARRAMATTA, contributing unique insights and portals into the many lives of Parramatta.
ABOUT THE ABC CONTENT IDEAS LAB
The ABC Content Ideas Lab experiments with innovative content formats to connect with new audiences across the country and around the world. Learn more about the ABC's collaboration with Storybox.
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